“ARTAY” – in the Bear we trust
Bears are unique, intelligent, curious animals. They have great vision, nurturing and protect their environment, although often misunderstood Bears seek comfort love, family and enjoyment. Our team at Yatra identifies very well with the Bear, in fact it is a pillar in our brand values. So much so, that we sought out “Defenders of the Wildlife” www.defenders.org to see what we can do support Bear conservation here in the USA/Canada.
“Bears are slowly recovering from the brink of extinction. But they're not out of the woods, yet. Poaching, habitat destruction, and conflicts with humans still threaten these bears' path to recovery.” Team Yatra successfully adopted a Bear through “Defenders of the Wildlife” and we now call him “ARTAY”, Yatra spelled backwards.
Named "America's Best Wildlife Charity" by Reader's Digest, Defenders of Wildlife has been a leading innovator in developing the most effective ways to conserve imperiled wildlife and wild lands for over 65 years. www.defenders.org
We love to RUN – Our team loves to run, all year round. Yatra recently partnered with one of the largest running clubs in America.
C.A.R.A. – Chicago Area Runners Association is a vibrant group that promote running for all ages throughout the Midwest. Yatra is an official sponsor of CARA’s “Roads Scholarship Program” this program is aimed to build confidence and self-esteem, for at-risk Chicago area high school students, through a mentorship-based running program that achieves positive impact in education and life. http://www.cararuns.org/en/
We love to SING – Yatra supports Chicago Childrens Choir, (CCC) Founded in 1956 during the height of the civil rights movement, CCC is a non profit organization committed to peacefully uniting a diverse world through education, musical expression and excellence. CCC has performed for President Obama,Andrea Bocelli, Luciano Pavarotti, Quincy Jones, Beyoncé Knowles, Enrique Iglesias, Celine Dion and more. This year, Team Yatra presented free “Music Muffs to all 60 members of the Lincoln Park Choir. http://www.ccchoir.org/
We Love to PLAY – In selecting a local charity that advocates the long term development of kids and community, few compare to the efforts of Kerry Wood, hall of fame Baseball Player and his wife. The Wood Family Foundation (WFF) works to improve the lives of children in and around Chicago by raising funds and awareness for its children’s programs. Despite the curveballs that may come their way, every child should be given a chance in life, regardless of resources, opportunity or geography.
That’s why the Wood Family Foundation prides itself as an advocate for Chicago area children, providing support not just on a one-time basis, but through long-term relationships with kids and their communities, ensuring the consistency and emotional structure they need to succeed. Team Yatra played an essential role in providing free products for the WFF in 2016 and continue to proudly support their efforts. http://wffpitchin.org/