About Us

"The journey itself is as important as the destination."

Yatra launched into the tech industry in 2014, bringing to life a brand that stands for innovation, performance, and value. Meaning Journey or Voyage Passage, the ancient word Yatra, embodies the mission of our company, which is to create premium tech products, at an affordable price, that support one's journey. 

Based in downtown Chicago, our team of inventors, designers and dreamers works tirelessly, combining technology and style, to create rugged, all weather, durable products built to sustain adventure. 

Life is a journey.....take us with you.